Archive for September 2011
What You Can Learn About Business From Angry Birds
Here are five lessons your business can learn from the success of the ‘Angry Birds’ phenomena.
1) Make it easy to get started
Well the number one rule in business is “Make it easy”. Make it easier for your customers to do something, to achieve something which they could not have done without your product. The ‘angry bird’ is a simple game yet challenging enough to sustain the interest of players
This applies especially for new businesses and any business developing a new product. Make it easy so you can encourage early adoption of the new product to ensure its continued success.
2) Leverage on a strong platform
Developers of ‘angry birds’ were smart enough to leverage on the most popular platform, that is the Apple iTunes store to distribute its game to as many users as possible. This allowed the game to gain popularity which the company later managed to leverage on to create multiple revenue streams.
3) Create a memorable meme
A mere mention of the word ‘Angry Birds’ and the image of the angry red bird come to the minds of most people. Developers of this game have managed to create a memorable meme for their game and this has enabled them to create a lot of buzz for the game with little advertising that is common to most new games on the market.
4) Create a community
The creators of Angry Birds have managed to create a community and spawned their own lingo. Now you have frustrated youngsters saying to one another, “You are just an Angry Bird” to describe their friend who has lost his temper. We know from the success of popular culture that any product with its own lingo will eventually be successful as it can create a loyal following as demonstrated by the success of ‘Angry Birds’.
5) Grow through licensing
Angry Bird is a business case study on growing one’s business through licensing. By licensing its product images to various parties, they are able to create multiple income streams with little involvement and investments on their part. You can see Angry Bird on t-shirts, mugs, iPhone covers, stationary and many other products.
Angry Birds is an underground success story which offers many valuable business lessons for us to learn from. Take a leaf from the Angry Bird success to make your business even stronger.
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PSP GO Software – Media Go
This year’s best (or worst) kept secret in the world of portable video games, and gaming as well, is the new Sony device called PSP GO. Software used to manage and organize your files (saved on the PSP GO console) is PSP GO software, which is also brand new (developed by Sony too) and rumoured to be very easy to use.
This hand fitting console became an instant hit, before even hitting the stores. Technical upgrade, better performance and a buzz created around it, guarantee the good selling start in October. Very positive addition is the fact that PSP GO software is also described as software which helps you store, and rearrange your media, and take them everywhere with you, without wasting any time on using other devices for carrying and storing your files.
Apart from releasing innovative PSP GO software (which will change useless Sony Media Manager), Sony announced a release of brand new feature Sense Me (which will play songs in a customized playlist, based on the current mood you select). But, PSP GO software is definitely the most anticipated addition to the PSP GO. This software is supposed to help you use your portable console to the maximum. It should be your digital agenda and organizer, which transfers files from your computer (PC) to your portable devices, both Sony and Sony Ericsson; or vice versa.
PSP GO software can automatically switch your photos, music and videos to a desired format, in order to keep the maximum quality possible. And that is not all. With this special software, you can easily download your favourite episodes of TV series or your favourite shows, or become a subscriber to numerous blogs with video/audio content and/or podcasts. You can browse through Media Go directory and find interesting material there, or transfer music from CD’s you own to your other Sony and Sony Ericsson devices. You are also capable of finding all useful info about music and artists on Gracenote® MusicID®. Users of Media Go can easily purchase new media, in various online stores, and synchronize their recently added contents (playlists, video lists etc).
Whenever new game, console or gaming device is out, gamers all over the world have many complaints about the software, usage and technical bugs, but so far (although not released yet) PSP GO software, has excellent reviews.
Tests in gaming magazines gave it very positive score, and same goes for Media Go. It is most certainly not software you must buy additionally. It is a great solution for better organization, transport and storage of your files, and a very smart solution for helping gamers take best advantage of their new consoles.
Angry Birds – The Most Popular Game On iPhone
The computer game was originally created for the Apple iOS platform, but has Since been recently enhanced for compatibility with a large amount of some other touchscreen display smartphones. Computer and gaming console friendly variants of Angry Birds have become accessible, as well. Angry Birds is being touted as the most addicting video game available on the market – mainly because of its clever, amusing style and engaging computer animation, and also the proven fact that it merely costs about a buck to down load, perhaps $3 for the high-def version.
The basic idea for Angry Birds is kind of straightforward. This is a puzzle-solving computer game, and the purpose is to ruin a bunch of wrong-doing pigs by catapulting Birds at them with a slingshot. Succeed in eliminating all the pigs before exhausting your bird supply, and you’ll move forward to the next stage. Sound funny? It truly is – that is why it’s flying-off virtual racks with a present count of about one hundred mil down loads.
The objective gets a tad bit more loony too: as lead game-player, you’re in charge of a flock of crazy looking Birds, each some other coloring, on a hunt for gold eggs that have been stolen and concealed by the bad swine. Dependent upon its coloring, each bird possesses a super power. For instance, blue Birds can divide themselves into a few Birds at once, yellow-colored Birds have bionic long distance, black Birds are self-combusting, and green Birds can boomerang by themselves.
When found, each gold colored egg discloses an exclusive purpose, too. In particular, finding one specific gold egg, can unlock a great completely new online game stage, another can unleash a complete new slew of pigs, and one more will present you with a physics-based question which you’ll need to resolve to be able to advance any more in the online game. Naturally, when you get to a stand still and simply cannot discover an additional gold colored egg, it is possible to always go on the net where you can find numerous tips, tricks, and cheats placed by many other Angry Birds fans. It’s also possible to go on an Angry Bird walkthrough, where you are navigated through diverse locations and stages, and shown where and ways to find out each of the gold eggs.
The development of Angry Birds is an interesting history. It was developed round the period that the swine flu outbreak was in the media channels: which explains why the game’s adversaries are swine. Since its release, a second edition has been produced: ” Angry Birds: Rio “, together with many holiday versions. There is also gossip about a feasible flick or tv series based on Angry Birds!
Angry Birds is the current big thing in the game community. It provides gamers a very much-needed, entertaining distraction from everyday life — and the best benefit may be that it’s so affordable!